A speculative graphic language project uncovering the root influences of Y2K aesthetics, explaining how these influences shape the trends of visual language and its impact on society at large. Presented through counterfactual artifacts of a 2000s Singapore Tech Expo, this project focuses on exploring what Singapore’s tech identity & its products could have been like and how it could have influenced visual culture of the 2000s.
Local produce of a country can be means of nation-branding as locally-grown food are cultural products that reflect the taste and preference of natives. They cultivate a sense of belonging and emotionally connect consumers with the origins of their food.
Seeds We Sow examines Singapore’s agri-food industry to uncover how fresh food is produced and visually represented, to explore new ways of representing local produce that will emotionally appeal to consumers and generate a sense of pride. As part of the project, Farm Folio is an archive of farms in Singapore, documenting existing visual representations of local produce, such as fresh products, packaging designs, point-of-sales displays and behind-the-scenes processes that are hidden from consumers. The archive aims to shine a light on the hard work that goes into producing Singapore’s fresh produce and generate greater appreciation for the industry.
This project aims to tackle the issue of paper waste created by National Technological University (NTU) School of Art Design and Media (ADM) Visual Communication (VC) students by implementing a circular system of management within the department. By creatively repurposing the design waste generated by design students, this project hopes to reduce the amount of paper waste that ends up in landfills and encourage more sustainable practices within the design community. The goal is to start small and create a possible model that can be replicated in other departments and institutions that have paper waste, and contribute towards a more sustainable and environmentally conscious society.
Reactions caused by food allergies can have a significant impact on a person’s lifestyle. A reaction can range from mild to severe, including life-threatening anaphylaxis. Despite the existing food safety rules and guidelines, many Singapore hawker centres continue to provide inadequate food options for people with food allergies. Therefore restricting their access to affordable and safe food. As food allergies continue to become more prevalent, this poses physical, emotional, and economic concerns that must be addressed (Cummings et al., 2010).
The project Safe Food, Save Lives aims to provide creative strategy, solutions and insights into the stakeholder ecosystem along the food allergy journey. While there is currently no way to completely eliminate the risk of food allergies, there are steps that can be taken to mitigate the risk of allergic reactions occurring in hawker centres.
Cummings, A. J., Knibb, R. C., King, R. M., & Lucas, J. S. (2010). The psychosocial impact of food allergy and food hypersensitivity in children, adolescents and their families: a review. Allergy, 65(8), 933–945. https://doi.org/10.1111/j.1398-9995.2010.02342.x
Have you thought about what your life would be like outside of the one you know?
No Name Nomad is a visual storybook encapsulating the various quirks and wonders from the mystical country that our main character visits. Follow our nameless nomad as she journeys outside her home country and explores what the outside world has to offer. As her journey goes on, she unpacks dark feelings from her past and trauma back in her home country.