Sorry To Burst Your Bubble

Stereotypes and biases often take a nuanced way of showing themselves in our modern community. I think we all remember that age-old joke about men being the more emotional gender, right? Often, these casual remarks and jokes are gleaned over by society, with justifications by the naysayer that they have been factually supported and proven for years. The recent spotlight on policies, such as the White Paper has ignited growing conversations on gender bias in our Singaporean society, particularly on women, the workplace, and how they navigate the double bind bias. However, it is important to recognise that bias can occur in workspaces of any kind, and that bias can come from anyone regardless of gender identity.

Sorry To Burst Your Bubble is a campaign that aims to raise awareness on the ignorantly sexist yet comically funny sentences that get said to women. It will specifically focus on the gender bias experienced by women taking up university student leadership roles. It will explore the various forms of double bind bias that women face, such as the pressure to conform to traditional gender roles while also displaying leadership qualities. The campaign will utilise satire and illustration to visualise the pervasive bias that often goes overlooked and dismissed.

Overall, the project seeks to challenge the societal norms that perpetuate gender bias and empower women to confront these issues. By highlighting these issues, the project aims to spark meaningful conversations about gender bias and inspire action toward creating a more equitable and inclusive society.

Textures of Being

Hair texture inclusivity is a growing concern in Singapore, where diverse hair types are often overlooked in mainstream beauty and fashion industries. Textures of Being is a project that aims to promote greater understanding and acceptance of natural hair in Singapore, and to challenge prevailing beauty standards that prioritise Eurocentric beauty ideals. This project encourages more ‘hair inclusive’ conversations and hopes to educate the general masses about the beauty of textured hair. It is also an opportunity to showcase the stories and experiences of people living in a straight hair world like Singapore; and most importantly, to create a sense of appreciation for the textured hair community.

Don’t be a Stickler!

Don’t be a Stickler! is a project that delves into the importance of mobility and how walking sticks have become a crucial tool for maintaining independence and quality of life for individuals with mobility impairments. The project explores the rich history of walking sticks, examining their various forms and functions throughout history.

It also discusses the different types of walking sticks available today. Thus providing people with knowledge and guidance on how to choose the right walking stick.

Whether you already use a walking stick, or you are interested in learning more about this indispensable mobility aid, Don’t be a Stickler! offers a wealth of information, insights, and perspectives on this humble mobility aid.

Safe Food, Save Lives

Reactions caused by food allergies can have a significant impact on a person’s lifestyle. A reaction can range from mild to severe, including life-threatening anaphylaxis. Despite the existing food safety rules and guidelines, many Singapore hawker centres continue to provide inadequate food options for people with food allergies. Therefore restricting their access to affordable and safe food. As food allergies continue to become more prevalent, this poses physical, emotional, and economic concerns that must be addressed (Cummings et al., 2010).

The project Safe Food, Save Lives aims to provide creative strategy, solutions and insights into the stakeholder ecosystem along the food allergy journey. While there is currently no way to completely eliminate the risk of food allergies, there are steps that can be taken to mitigate the risk of allergic reactions occurring in hawker centres.

Cummings, A. J., Knibb, R. C., King, R. M., & Lucas, J. S. (2010). The psychosocial impact of food allergy and food hypersensitivity in children, adolescents and their families: a review. Allergy, 65(8), 933–945. https://doi.org/10.1111/j.1398-9995.2010.02342.x

We, The Creatives of Singapore

Information about Singapore’s creative industries are, in general, not readily accessible. While it differs from industry to industry, most of the creative industries are not well-documented, researched or even publicised. This often leads to misconceptions about these industries and what a career in these fields entails. Thus, the idea behind ‘We, the Creatives of Singapore’ is to “demystify” the creative industries in Singapore and to allow the wider public to have a better understanding of a career in a creative industry.

Volume one of the series focuses on Singapore’s graphic design industry, taking note of the present state of the industry and serving as a reflection of how far the design scene, as well as how society’s perception of design has progressed over the decade.