Stage 1
Bringing people together through a symbolic hour-long event
- 2007: First launched in Sydney, Australia. 2.2 million people participated.
- 2008: 50 million people, 35 countries
- 2009-2010: Millions, 100+ countries
- World’s largest global climate change initiative
Stage 2
Going beyond the hour
- 2011: Invited individuals to share stories and pledge to do more
- 2012: “I Will If You Will” Campaign
- Largest Voluntary Action for the environment, more than 20 000 participants.
Success stories:
- Russia- Successful legislation on marine protection against oil spills. The legislation was passed within nine months after seven years of trying. Petition base of more than 120 000 people.
- Argentina- Earth Hour gathered thousands of participants to help pass a Senate bill to make ‘Banco Burdwood’ the biggest Marine Protected Area (MPA) in the country. The 3.4 million-hectare MPA has raised the level of protection of Argentina’s Exclusive Economic Zone from 1% to 4%.
2013- Earth hour city challenge
Stage 3
Empowerment to individuals. Gathering everybody around the globe to create a sustainable future for the planet.
- 2014- Earth Hour Blue
- Millions of people from over 162 countries took part