Powershift2000

Powershift. Retrieved from  http://www3.telus.net/powershift/images/canda1.jpg

Powershift was an awareness campaign created in 2000 by Severn Cullis-Suzuki and 5 of her university classmates who are passionate about raising environmental awareness across Canada.  

Severn Cullis-Suzuki, front row, extreme left. Retrieved from http://www3.telus.net/powershift/images/pspic1.jpg

By cycling across Canada, they hoped to raise awareness about air quality by promoting the David Suzuki Foundation’s Clean Air Campaign. In addition, this bike trip served as an investigation of the safety of cycling routes in Canada, promoting cycling as a means of transport since it does not contribute to air pollution.