24 Hours of Reality

24 Hours of Reality. image from: http://www.climatereality.org.au/24-hours-of-reality.html

24 Hours of Reality. image from: http://www.climatereality.org.au/24-hours-of-reality.html

24 Hours of Reality is an annual event that was first launched in 2011 to promote the newly formed organization back then. Each year, on a single day, for just 24 hours, presentations, speeches and short films were broadcasted over the Internet. Ever since 2011, it gave people 24 reasons as to why they should be hopeful towards climate change. It ranges from solutions that are viable to be existing, how the number of people involved is growing such that it includes governments as well and also the benefits and results of this initiative.

Al Gore launching the new 24 hours of reality program. Image from: http://climaterealityproject.org/24-hours-reality

Al Gore launching the new 24 hours of reality program. Image from: http://climaterealityproject.org/24-hours-reality

In 2011 they featured 24 different presenters, which include celebrities like Renee Zellweger and Sir Richard Branson to help spread a message, stressing on the link between global warming and coal producers.

In 2012, it involved more than a hundred activists, scientist and business leaders spreading the message that focused on the impact of coal, oil and gas pollution on the weather patterns.

In 2013, it focused on the topic, The Cost of Carbon. It looks in the cost of carbon on our health, infrastructure, water, livelihoods and communities all over the world.

Stats for 2013. image from: http://climaterealityproject.org/24-hours-reality

Stats for 2013. image from: http://climaterealityproject.org/24-hours-reality

In 2011 and 2012, both years received outstanding response where in 2011 it received 8 million views, 4 million unique views and 120 million tweets while in 2012 it rose to twice the amount in viewership withand garnered 135 million tweets.

Most number of retweets in 2012. Image from: http://climaterealityproject.org/24-hours-reality

Most number of retweets in 2012. Image from: http://climaterealityproject.org/24-hours-reality

To learn more about how you can play apart and why you should play a part, do visit here.