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ACRC

Asian Communication Resource Centre

NTU Library

Public relations cases
Hendrix, Jerry A.
Wadsworth Cengage Learning, 2010.
Call No: HM263.H498 2010
Public relations in Asia Pacific : communicating effectively across cultures
Devereuk, Mary M
John Wiley & Sons (Asia), 2009.
Call No: HD59.6.D491
The information revolution and world politics
Hanson, Elizabeth C
Rowman & Littlefield, 2008.
Call No: JA85.H251

Communication : principles of tradition and change
Wallace, Samuel
Kendall Hunt Publishing Co., 2009.
Call No: P90.W194
Development communication : reframing the role of the media
McPhail, Thomas L.
Wiley-Blackwell, 2009.
Call No: HM1206.M172
Consumer behavior
Saito, Felix
Nova Science Publishers, 2009.
Call No: HF5415.32.C758CB
Interpersonal communication : building rewarding relationships
Eichhorn, Kristen Campbell
Kendall/Hunt Pub, 2008.
Call No: HM1106.E34
Persuasion : integrating theory, research and practice
Frymier, Ann Bainbridge
Kendall/Hunt Pub. Co., 2007.
Call No: BF637.P4F948
Political campaign communication : principles and practices
Trent, Judith S.
Rowman & Littlefield Publishers, 2008.
Call No: JF1001.T795
Public relations and the social web : how to use social media and Web 2.0 in communications
Brown, Rob
Kogan Page, 2009.
Call No: HM1221.B879
The advertising and consumer culture reader
Turow, Joseph
Routledge, 2009.
Call No: HF5821.A244AC
The media relations department of Hizbollah wishes you a happy birthday : unexpected encounters in the changing Middle East
MacFarquhar, Neil
PublicAffairs, 2009.
Call No: DS49.7.M143
The global public relations handbook : theory, research, and practice
Sriramesh, Krishnamurthy
Routledge, 2009.
Call No: HM1221.G562 2009
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