23-10-09
New Resources – Public & Promotional Communication
Posted by editor under New Resources, Public & Promotional Communication
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Consumer behaviour in tourism [e-book] Swarbrooke, John. Elsevier, 2007. Click to access |
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Destination branding : creating the unique destination proposition [e-book] Morgan, Nigel. Elsevier, 2004. Click to access |
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The handbook of strategic public relations & integrated communications [e-book] Caywood, Clarke L. McGraw-Hill, 1997. Click to access |
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Media today : an introduction to mass communication [e-book] Turow, Joseph. Routledge, 2009. Click to access |
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Why we shop : emotional rewards and retail strategies [e-book] Pooler, James A. Greenwood Publishing Group, 2003. Click to access |
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