ACRC

The Crowbar Awards highlights the best emerging talent in creative communications and design in this region. There are 6 categories – advertising, design, interactive, photography, film and the Crowbar Challenge. The results were announced and awards presented on 28 August 2009.

NTU came in 3rd in the Top 10 school ranking after Nanyang Academy of Fine Arts and LASALLE College of the Arts. Not bad.

The detailed winner list can be found here: http://www.4as.org.sg/pdf/Crowbar%20Awards%202009%20Results.pdf

A number of winning posters are now exhibiting at ACRC from 11 November 2009 to 2 December 2009.

Take a break from exam mugging and visit the exhibition.

We have also selected some books on advertising to accompany the exhibition.

This TV advertisement is about encouraging fathers to be more involved in their children’s lives. I think it delivered the message wonderfully. What do you think?

About ADText from Advertising Educational Foundation:


ADText: Advertising Curriculum is an online textbook about advertising.

It aims to enrich the understanding of advertising and its role in culture, society, history and the economy.

There are 20 units and they constitute a broad overview of the place of advertising in society.

1. What is advertising
2. A brief history of advertising in America
3. “Subliminal” Advertising
4. High Culture / Low Culture
5. Advertising in the Public’s eye
6. Public Service Advertising
7. Representations of Masculinity and Femininity in Advertising
8. Advertising and Christmas
9. The Interpretation of Advertisements
10. The role of research in advertising
11. Multiculturalism in the marketplace
12. The management of Brands
13. Ethics and Advertising
14. Advertising in China
15. Creativity in Advertising
16. Advertising in Brazil
17. Advertising in India
18. Children and Advertising
19. Global Advertising

ADText is free and can be accessed via www.adtextonline.org

AFP, 16 November 2007
The emergence of “smartphones” has put the Internet, music and videos in the palm of the consumer’s hand, but the technology will need a flow of advertising cash to reach its full potential.

Brand Republic, 1 Nov 07

New research shows websites are almost as trusted as the BBC.

Mark Johnson looks at what this means for brands and their broadcast PR strategies.

Brand Republic, 30 Oct 2007

The out-of-home screen media market is growing rapidly, as consumers spend less time at home in front of the TV and more time consuming media on the move.

Brand Republic feature, 24 Oct 2007

The broadcaster has come under fire for applying a commercial slant to its Saturday-night schedule.

Adweek, 11 October, 2007

“Media shops have been arguing the case for years. Now, a new study released today at the Association of National Advertisers’ annual conference in Phoenix concurs: Media is the new creative.”

Adbusters, Aug-Sept 2007

“In 2007, the world’s fourth-largest metropolis and Brazil’s most important city, São Paulo, became the first city outside of the communist world to put into effect a radical, near-complete ban on outdoor advertising.”