Public & Promotional Communication

26-10-09

New Resources – Public & Promotional Communication

Posted by Amanda under New Resources, Public & Promotional Communication

	Talking about health : why communication matters Parrott, Roxanne Wiley-Blackwell, 2009. Call No: R118.P263
	Destructive organizational communication : processes, consequences, and constructive ways of organizing Lutgen-Sandvik, Pamela Routledge, 2009. Call No: HD30.3.D477
	Auditing organizational communication : a handbook of research, theory and practice Hargie, Owen New York , 2009. Call No: HD30.3.A912

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23-10-09

New Resources – Public & Promotional Communication

Posted by editor under New Resources, Public & Promotional Communication

	Consumer behaviour in tourism [e-book] Swarbrooke, John. Elsevier, 2007. Click to access
	Destination branding : creating the unique destination proposition [e-book] Morgan, Nigel. Elsevier, 2004. Click to access
	The handbook of strategic public relations & integrated communications [e-book] Caywood, Clarke L. McGraw-Hill, 1997. Click to access
	Media today : an introduction to mass communication [e-book] Turow, Joseph. Routledge, 2009. Click to access
	Why we shop : emotional rewards and retail strategies [e-book] Pooler, James A. Greenwood Publishing Group, 2003. Click to access

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12-10-09

New Resources – Public & Promotional Communication

Posted by Sri under New Resources, Public & Promotional Communication

	Bad girls go everywhere : the life of Helen Gurley Brown Scanlon, Jennifer Oxford University Press, 2009. Call No: PN4874.B768S283
	Handbook of public communication of science and technology Bucchi, Massimiano Routledge, 2008. Call No: Q223.H236
	The handbook of creative writing Earnshaw, Steven Edinburgh University Press, 2007. Call No: PN145.H236

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5-10-09

New Resources – Public & Promotional Communication

Posted by Sri under New Resources, Public & Promotional Communication

	Persuasion : reception and responsibility Larson, Charles U. Wadsworth/Cengage Learning, 2010. Call No: BF637.P4L334 2010
	This is PR : the realities of public relations Newsom, Doug Wadsworth Cengage Learning, 2010. Call No: HM263.N558 2010
	Public speaking : the evolving art Coopman, Stephanie J. Wadsworth Cengage Learning, 2009. Call No: PN4129.15.C778

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14-09-09

New Resources – Public & Promotional Communication

Posted by Amanda under New Resources, Public & Promotional Communication

	Bridges not walls : a book about interpersonal communication Stewart, John Robert McGraw-Hill Higher Education, 2009. Call No: BF637.C45B851 2009
	Deception in the marketplace : the psychology of deceptive persuasion and consumer self-protection Boush, David M. Routledge, 2009. Call No: HF5827.8.B777
	Media writer’s handbook : a guide to common writing and editing problems Arnold, George T. McGraw-Hill Higher Education, 2009. Call No: PN4783.A754 2009

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17-08-09

New Resources – Public & Promotional Communication

Posted by Amanda under New Resources, Public & Promotional Communication

	Encyclopedia of political communication Kaid, Lynda Lee Sage Publications, 2008. Call No: JA85.E56
	Health behavior and health education : theory, research, and practice Glanz, Karen Jossey-Bass, 2008. Call No: RA776.9.H434H
	Now is too late 2 : survival in an era of instant news Baron, Gerald R. Edens Veil Media, 2006. Call No: PN4784.C7B265

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7-08-09

WKWSCI Class 2009 Final Year Projects

Posted by Wendy under Broadcast & Cinema Studies, Communication Policy & Research, Journalism & Publishing, Public & Promotional Communication

52 projects, 1 amazing collection!

This collection marks the inaugural online submission of FYPs by WKWSCI students to DR-NTU (the University’s Digital Repository).

Now all 52 projects, complete with reports and creative works, are available online in DR-NTU! View the project catalogue above and see how you can locate these projects in DR-NTU!

Visit the Exhibition of these works at ACRC from 11 – 28 August 2009!

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15-07-09

New Resources – Public & Promotional Communication

Posted by Amanda under New Resources, Public & Promotional Communication

	Public relations cases Hendrix, Jerry A. Wadsworth Cengage Learning, 2010. Call No: HM263.H498 2010
	Public relations in Asia Pacific : communicating effectively across cultures Devereuk, Mary M John Wiley & Sons (Asia), 2009. Call No: HD59.6.D491
	The information revolution and world politics Hanson, Elizabeth C Rowman & Littlefield, 2008. Call No: JA85.H251

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5-07-09

New Resources – Public & Promotional Communication

Posted by Sri under New Resources, Public & Promotional Communication

	Publicity : 7 steps to publicize just about anything Carriere, David Glitterati Inc, 2008. Call No: HD59.C316
	A cultural approach to interpersonal communication : essential readings Monaghan, Leila Frances Blackwell Pub, 2007. Call No: HM1166.C968
	Public information officer Politano, Philip Pearson/Prentice Hall, 2009. Call No: HD59.P769

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23-06-09

New Resources – Public & Promotional Communication

Posted by Amanda under New Resources, Public & Promotional Communication

	PR – a persuasive industry? : spin, public relations, and the shaping of the modern media Morris, Trevor Palgrave Macmillan, 2008. Call No: HD59.M877
	Whiff! : the revolution of scent communication in the information age Brumfield, C. Russell Quimby Press, 2008. Call No: HF5415.B893
	Designing modern Britain Buckley, Cheryl Reaktion, 2007. Call No: NK1443.B924

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30-04-09

New Resources – Public & Promotional Communication

Posted by Amanda under Public & Promotional Communication

	Design for democracy : ballot and election design Lausen, Marcia The University of Chicago Press, 2007. Call No: JK2214.L388
	Sports publicity : a practical approach Favorito, Joseph Elsevier/Butterworth-Heinemann, 2007. Call No: GV714.F275
	Imaging in advertising : verbal and visual codes of commerce Johnson, Fern L. Routledge, 2008. Call No: HF5821.J66

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18-04-09

New Resources – Public & Promotional Communication

Posted by Peishan under New Resources, Public & Promotional Communication

	Intercultural communication : a layered approach Oetzel, John G Vango Books, 2009. Call No: HM1211.E29
	The bare bones introduction to integrated marketing communication Blakeman, Robyn Rowman & Littlefield Publishers, 2009. Call No: HF5415.123.B636B
	Investor relations : principles and international best practices of financial communications Guimard, Anne Palgrave Macmillan, 2008. Call No: HD2744.G963

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27-02-09

New Resources – Public & Promotional

Posted by Kartini under New Resources, Public & Promotional Communication

Advertising : principles and effective IMC practice

Wells, William

Pearson Education South Asia Pte Ltd, 2007.

Call No: HF5823.A244AP

The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth

Silverman, George

AMACOM, 2001.

Call No: HF5827.95.S587

Storytelling organizations

Boje, David M

SAGE, 2008.

Call No: HD58.7.B685

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23-01-09

Public and Promotional Communication

Posted by Shirin under Public & Promotional Communication

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	The compass of friendship : narratives, identities, and dialogues Rawlins, William K. Sage Publications, 2009. Call No: HM1166.R259
	History of advertising Pincas, Stepháne Taschen, 2008. Call No: HF5837.P647
	The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns Barry, Pete Thames & Hudson, 2008. Call No: HF5801.B281

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31-12-08