The Ask: how to ask anyone for any amount for any purpose
Mar 13th, 2009 | By Nurhazman Abdul Aziz | Category: New Resources
The AskLaura Fredricks
Location: Business Library
Call no.: HG177.F852
Raising money face-to-face is an essential component of the health and vitality of any nonprofit or for-profit organization. However, most people have little, if any, experience asking for money and often feel out of their element when they try to do the ask. Even professional fundraisers, top administrators, board members, volunteers, and salespeople struggle with asking for money.
The Ask is a complete resource for teaching anyone – experienced in fundraising or not – how to ask individuals, in person, for a contribution to a local nonprofit, a special event, or a community project, as well as for an enhanced annual gift, a major or planned gift, or a challenging capital campaign.
– excerpt from The Ask
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