Latest Research as of October 27, 2008:

If you are currently seeking and search for reports on New Media, e-mail marketing and locatio based services, blow are some of the latest research reports that Jupiter Research has.

Media Consumption Patterns
Understanding Fragmented, Multitasking Audiences
Media remains highly fragmented, and multitasking threatens to undermine consumers’ engagement.
Michael Greene – Online Media & Programming

E-mail Spending and Governance, 2008
Faced with familiar challenges, e-mail marketers are tasked with aligning constrained resources to budgets in order to break through increased inbox clutter.
David Daniels – E-mail Marketing

Location-Based Services
Planning for Future Revenues with Enablement Focus
GPS is in an increasing number of cell phones. The focus on application, rather than enablement, has the potential to slow growth in nascent markets.
Julie Ask – Wireless

NTU community can access this resources via the Library’s Database page. Please use your campus account.

if you have any further enquiries, you can drop an email to the subject librarian, Hazman Aziz, via the contact page.

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