Author: Catherine Tan (45 Articles)

The Head of Library Promotion Division at NTU Library. The division’s main responsibility is to increase awareness of the library’s resources, tools, and services. The team has partnered with both database vendors as well as private companies to create activities and collaterals which attract NTU community to use the library. She had previously worked in corporate libraries which require constant marketing of services and resources to internal clients. Promotion of the value of information services are often needed to justify the existence of resource centres which are often viewed as cost centres.