An interesting article written by Chris Anderson, author of the book “The Long Tail”, talks about how “free” is the way to go for business, where consumers will first get something for free, and then subsequently pay for other products or services because of the free item.
Examples include giving away a cell phone but selling [...]

From academia, we sometimes get relevant and useful research that will help us immeasurably in our research-hectic lives.
One such piece of research, A Possible role of social activity to explain differences in publication output among ecologists, looks at how citation patterns occur among works published by ornithologists in the Czech Republic.
Prof. Grim of Palacky University defended his [...]

Gross national happiness: why happiness matters for America–and how we can get more of it
Brooks, Arthur C.
Basic Books, 2008
Location: NTU Library 2
Call no.: BF575.H27B873
Arthur Brooks reveals the main sources of bliss and misery in America.

The Rhythm of Strategy
A corporate biography of the Salim group in Indonesia
Dieleman, Marleen
Amsterdam University Press, 2007
Location: NTU Library 2
Call no.: HD2904.D561

This book documents and analyses the strategy of a large family business in a complex and changing environment.

The neuroscience of fair play
PePfaff, Donald W.
Dana Press, 2007
Location: NTU Library 2
Call no.: QP360.P523
Many scholars, using anthropology, psychology, and evolution, argue that our ethical and moral life evolved from nature. A distinguished neuroscientist takes that proposition a critical step further, right to the basics: brain signals.

Understanding strategic management
Claire Capon
Pearson Education Limited, 2008
Location: NTU Library 2
Call no.: HD30.28.C246U
The aim of strategy is to provide organizations with direction, whether that is a carefully developed plan or a series of related opportunities which the organization follows, or a combination of plans and opportunities.

Read the latest articles in McKinsey over the Internet.
The latest two titles are Global Investment Strategies for China’s Financial Institutions and and China’s track record in M&A.
The first article looks at how Chinese finance companies are strategizing on their international investments, including buying stakes in foreign banks and possible returns.
The second looks at the M&A activities of large Chinese companies [...]