Cargill: from commodities to customers

Mar 5th, 2009 | By Catherine Tan | Category: Industry Information, New Resources

Cargill: from commodities to customers

Broehl, Wayne G

Dartmouth College Press

Location: Business Library

Call no.: HD9039.C37B865

This third and final volume of the highly acclaimed history of Cargill.

This is final volume of Way G.Broehl, Jr.’s Cargill trilogy brings the history of this large, privately held company up to the present day, offering a unique and informative behind-the scenes look at one of the world’s premier agribusiness corporations. The story picks up in 1977 as Whitney MacMillan begins his stewardship of the company and as Cargill begins to work its way through issues of corporate governance, business restructuring, and generational transitions within the owning families. MacMillan leads the company through great growth, diversification, and globalization. Broehl also discusses the changes at Cargill under 2 non-family CEOs, Ernest Micek and Warren Staley. Together, they transform the organization from a commodity-oriented entity into a customer-focused one.

–excerpt from Cargill.

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Author: Catherine Tan (42 Articles)

The Head of Library Promotion Division at NTU Library. The division’s main responsibility is to increase awareness of the library’s resources, tools, and services. The team has partnered with both database vendors as well as private companies to create activities and collaterals which attract NTU community to use the library. She had previously worked in corporate libraries which require constant marketing of services and resources to internal clients. Promotion of the value of information services are often needed to justify the existence of resource centres which are often viewed as cost centres.

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volodymyr October 28th, 2009 8:28 pm
Forex is the way i am earning money. It is the permanent war with ursels brain. Some times when I am analizing the market it is very hard to me to follow my own prognoses Can you imagine?

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Catherine Tan reply on November 5th, 2009 10:41 am:
In Asia, commodities is still very much in play. Jim Rogers, a former hedge fund and b-school professor based in Singapore and New York is talking up commodities. An interesting read: Silver Lining: Jim Rogers Talks Up Commodities by John Curran on Time.com.

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