“The surge of new technologies and social media innovations in today’s environment is significantly altering the future media landscape for marketers. Consumer behaviour is changing and the way marketers reach their audience must also change. Marketers are searching for new ways to not only reach their customers, but to understand them, to peer inside their minds. As the level of consumer understanding increases, so can the knowledge of how best to reach them. However the plethora of tools at a marketers disposal is not easy to navigate and real learning comes from a real understanding of the future of media convergence.

Media Convergence forum gathers a unique speaking faculty of thought leaders, marketing psychologists, technology experts, futurists, media and marketing professionals to look into the future to consider the ideas, technologies and tactics that tomorrow’s best organisations will adopt.” – economist.com

Do we have resources to the economist?
Yes, we have subscription to the economist.com. Economist.com analyses world business and current affairs, provides insight and opinion on international news, world politics, business, finance, science and technology, as well as overviews of cultural trends and regular industry, business and country special reports.

Economist.com publishes all articles from The Economist print edition (including those printed only in British copies) plus a searchable archive of all The Economist’s articles back to June 1997. Links to other articles and to relevant sources on the web are included with many of the stories.

And, can be access via this information page: https://venus.wis.ntu.edu.sg/lib_databases/LIBDB_IPAGE.aspx?info=AAF-1004

Hey, they have a twitter and facebook account too?

1. Their twitter account is located on this url: http://twitter.com/theeconomist
2. And, their facebook is located on this url: http://www.facebook.com/TheEconomist

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