The Crowbar Awards highlights the best emerging talent in creative communications and design in this region. There are 6 categories – advertising, design, interactive, photography, film and the Crowbar Challenge. The results were announced and awards presented on 28 August 2009.
NTU came in 3rd in the Top 10 school ranking after Nanyang Academy of Fine [...]

An interesting article written by Chris Anderson, author of the book “The Long Tail”, talks about how “free” is the way to go for business, where consumers will first get something for free, and then subsequently pay for other products or services because of the free item.
Examples include giving away a cell phone but selling [...]

How to Market Books: The essential guide to maximizing profit and exploiting all channels to market
Baverstock, Alison.
Kogan Page Ltd., 2007
Location: NTU Library 2
Call no.: Z278.B353
How to Market Books has for many years been the place to turn for professionals in an industry charged with maximizing revenues and minimizing costs. In recent years the selling and [...]

Marketing Your Book: an author’s guide
Baverstock, Alison.
A&C Black, 2007
Location: NTU Library 2
Call no.: PN161.B353M

If you are serious about your writing, here is invaluable advice on:
• What to send to agents and publishers
• When and how best to make contact
• How to format your material to make the optimum impression
• How to ensure your manuscript gets [...]

Edison on innovation :
102 lessons in creativity for business and beyond
Axelrod, Alan
Jossey-Bass, 2008
Location: NTU Library 2
Call no.: HD53.A969
In this fascinating exploration of one of the most celebrated and innovative minds, best-selling author Alan Axelrod cuts through the myths and reverence surrounding Edison’s “genius” to show how the inventor was, in fact, an ordinary man who [...]

You are all ready to send out your survey forms to a group of companies and their business executives . You have the envelopes, the stamps…. Whoa…where are the mailing labels? How do you get a hold of the names of CEOs, CFOS, etc in that company ?