Library Student Assistant (Graphic Designer) Recruitment

Posted by on Apr 22, 2014 in Library News & Updates | 0 comments

For this coming vacation, CMIL is looking for creative student for the following position

recruitment-posterv9_CMILFYPSA

To apply:
Please send your resume and portfolio to Ms. Kris Ang at liang@ntu.edu.sg
Only shortlisted applicants will be contacted for an interview.
For more details, you can refer to Work Study Scheme.

Closing Date: 16 May 2014

Read More

Lost and Found

Posted by on Apr 24, 2014 in Broadcast & Cinema Studies, Industry News & Updates, Public & Promotional Communication | 0 comments


A couple of weeks ago I was reading a story about the recovery of artworks stolen by the Nazis. It brought back memories of when I was doing research on World War 1 as I was doing a paper on Nazi propaganda. Then the movie, ‘Monuments Men’ came out — was it a lucky coincidence? — I don’t know, but again the world was reminded of the past through a very current event.

What happens to these artworks? Who can and how can they be returned to their rightful owners? What are the ethics involved when you find pieces like these, what are the rights and who do they belong to? These exhibited materials come with many more complicated issues that meets the eye.

I am a great lover of museums; I make it a point to visit at least one museum in every country I travel to. I love museums because I believe behind every painting and artifact is a person, a place and a time, a life which is a mystery to me but in an odd way affecting the very presence I am in when I am looking at this exhibited work.

We must remember every piece of work in museums has a history, some more complex than others. We should not take for granted these circumstances and the issues connected to the works–then maybe we can really appreciate the piece of art.

Read More

Game Changers – The Evolution of Advertising

Posted by on Apr 16, 2014 in Public & Promotional Communication, Reviews, Useful Tools | 0 comments

Cover of book

Cover of book

It is no big surprise that advertising has changed over the years. But this industry belongs to the creative, and some of the best advertisements are ones which were created by those who think out of the box.

So to celebrate 60 years of the best and the most creative advertisements in the world from the Cannes Lions Festivals, the book Game Changers – The Evolution of Advertising was produced.

The book has beautiful images of some of these advertisements, many of which will make you smile and even laugh a little. Not to mention you will probably be telling yourself how smart the agency was to advertise the product that way.

It features international brands like Audi, Coke and Carlsberg and write-ups from some of the leading ad men and women in the business.

You can borrow the book from the Communication and Information Library now.

Read More

If only for a moment

Posted by on Apr 11, 2014 in Happenings, Industry News & Updates, Public & Promotional Communication | 0 comments

We only understand the fragility of something when it is disrupted or taken away from us. Then we long for a time when we still had the thing back then, before it was taken away. This is human nature unfortunately, in big and small ways we all experience this.

This is exactly what the Mimi Foundation is portraying in their new campaign.

The Mimi Foundation is a European organisation which looks after the well-being of cancer stricken patients. In order to raise money, they published a book of photographs of these patients but in a unique way.

A selected number of patients were invited to a studio for a makeover but instead of just the conventional makeover, they were each given interesting looks. The best part was none of them could see how they were being made over until the transformation was completed then they could look at themselves in the mirror. When they say what had been done to them, their astonished expressions were photographed to capture that one magical moment.

The campaign was just as fun for the participants as it was for the viewers to watch and all for a good cause. Campaigns about illnesses or diseases do not always have to be depressing or overly sentimental, they can make you smile while making you understand what it is like to feel the way these patients do, if only for a moment.

Read More

Two sides of the story

Posted by on Apr 3, 2014 in Electronic Resources, Journalism & Publishing | 0 comments

Reporters like to present both sides of the story. However, “it can be misleading for a journalist to give the impression that there is a 50/50 split on a particular question by quoting or broadcasting one ‘for’ and one ‘against’.”

Fiona Fox explains in this video using examples from science reporting.

 

For more interesting videos from the BBC College of Journalism, click here (requires NTU network username/password).

Read More

Latest Print Titles – Broadcast & Cinema Studies

Posted by on Mar 25, 2014 in Broadcast & Cinema Studies, New Arrivals | 0 comments

1 Men’s cinema : masculinity and mise-en-scène in Hollywood
Bruzzi, Stella, 1962-
Edinburgh University Press, 2013.
Call No: PN1995.9.M34B914
2 Marxism and the movies : critical essays on class struggle in the cinema
Durand, Kevin K. J. (Kevin Karl Jones), 1967-
McFarland & Company, Inc., Publishers, 2013.
Call No: PN1993.5.A1M392
3 Style in British television drama
Cooke, Lez.
Palgrave Macmillan, 2013.
Call No: PN1992.3.G7C772
4 British gothic cinema
Forshaw, Barry.
Palgrave Macmillan, 2013.
Call No: PN1995.9.H6F732
5 Documentary, world history, and national power in the PRC : global rise in Chinese eyes
Müller, Gotelind.
Routledge, 2013.
Call No: PN1992.8.D6M685
6 Making personas : transnational film stardom in modern Japan
Fujiki, Hideaki, 1965-
Harvard University Asia Center, 2013.
Call No: PN1993.5.J3F961
7 Dressing dangerously : dysfunctional fashion in film
Faiers, Jonathan.
Yale University Press, 2013.
Call No: PN1995.9.C56F159
8 Italian silent cinema : a reader
Bertellini, Giorgio, 1967-
John Libbey & Co Ltd, c2013.
Call No: PN1993.5.I88I88
9 Constructing dialogue : from Citizen Kane to Midnight in Paris
Axelrod, Mark.
Bloomsbury Academic, 2014.
Call No: PN1996.A969
10 Practical guide to Chinese cinema 2002-2012
Zhou, Raymond.
China Intercontinental Press, 2013.
Call No: PN1993.5.C6Z63
Read More

Latest Print Titles – Information Studies

Posted by on Mar 25, 2014 in Information Studies, New Arrivals | 0 comments

1 The green library planner : what every librarian needs to know before starting to build or renovate
Carr, Mary M., 1950-
The Scarecrow Press, Inc., 2013.
Call No: Z679.85.C312
2 Big6, large and in charge : project-based information literacy lessons for grades 3-6
DuPuis, Danielle N.
Linworth, an imprint of ABC-CLIO, LLC, 2013.
Call No: ZA3075.D944 + 1 CDROM
3 Academic library reputation management practices
Primary Research Group, 2013.
Call No: Z675.U5A168ar
4 Pharmaceutical innovation, competition and patent law : a trilateral perspective
Drexl, Josef.
Edward Elgar, 2013.
Call No: K1519.D78P536
5 Introduction to controlled vocabularies : terminology for art, archtecture, and other cultural works
Harpring, Patricia.
Getty Research Institute, c2013.
Call No: Z695.1.C85H295 2013
6 Concept and expression of time : cultural variations and impact on knowledge organization
Neelameghan, A. (Arashanapalai), 1927-
Ess Ess Publications, 2013.
Call No: HM656.N378
7 The patron-driven library : a practical guide for managing collections and services in the digital age
Allison, Dee Ann K.
Chandos Pub., 2013.
Call No: Z678.A438
8 Handbook of indexing techniques : a guide for beginning indexers
Fetters, Linda K.
Information Today, Inc., 2013.
Call No: Z695.9.F421 2013
9 Library spaces for 21st-century learners : a planning guide for creating new school library concepts
Sullivan, Margaret.
American Association of School Librarians, 2013.
Call No: Z679.5.S951
10 Advancing library education : technological innovation and instructional design
Sigal, Ari, 1955-
Information Science Reference, 2013.
Call No: Z668.A244
Read More

Latest Print Titles – Communication Policy & Research

Posted by on Mar 25, 2014 in Communication Policy & Research, New Arrivals | 0 comments

1 Digital state : how the internet is changing everything
Pont, Simon.
Kogan Page, 2013.
Call No: HC79.I55D574gs
2 Television and the meaning of live : an enquiry into the human situation
Scannell, Paddy.
Polity, 2014.
Call No: PN1992.5.S283
3 Dysfluencies : On Speech Disorders in Modern Literature
Eagle, Christopher.
Bloomsbury Academic, 2013.
Call No: PN56.S685E11
4 Media talk and political elections in Europe and America
Ekström, Mats, 1961-
Palgrave Macmillan, 2013.
Call No: P95.82.E85M489mt
5 Media analysis techniques
Berger, Arthur Asa, 1933-
SAGE, 2014.
Call No: P91.B496 2014
6 Writing on the wall : social media, the first 2,000 years
Standage, Tom.
Bloomsbury, 2013.
Call No: HM1206.S785
7 Latinos and narrative media : participation and portrayal
Aldama, Frederick Luis, 1969-
Palgrave Macmillan, 2013.
Call No: P94.5.H58L357n
8 Democracy, media and law in Malaysia and Singapore : a space for speech
Lee, Terence, 1972-
Routledge, 2014.
Call No: PN4748.M35D383
9 Relationship thinking : agency, enchrony, and human sociality
Enfield, N. J., 1966-
Oxford University Press, 2013.
Call No: P95.54.E56
10 Media and the city : cosmopolitanism and difference
Georgiou, Myria, 1971-
Polity Press, 2013.
Call No: HM1206.G352
Read More

Latest Print Titles – Public & Promotional Communication

Posted by on Mar 25, 2014 in New Arrivals, Public & Promotional Communication | 0 comments

1 It’s not just PR : public relations in society
Coombs, W. Timothy.
Wiley, 2014.
Call No: HM1221.C775 2014
2 Encouraging sustainable behavior : psychology and the environment
Trijp, Hans van (Johannes Cornelia Maria van).
Psychology Press, 2014.
Call No: HF5415.32.E56
3 The human brand : how we relate to people, products, and companies
Malone, Chris, 1969-
Jossey-Bass, 2013.
Call No: HF5415.32.M257
4 Z.E.R.O. : zero paid media as the new marketing model
Jaffe, Joseph, 1970-
Wiley, 2014.
Call No: HF5823.J23
5 Epica. Book 26, Creative communications
Rawlins, Andrew.
Fairchild Books, 2013.
Call No: NC1001.5.E64
6 Crisis management in the age of social media
Capozzi, Louis.
Business Expert Press, 2013.
Call No: HD49.C246r
7 Buyographics : how demographic and economic changes will reinvent the way marketers reach consumers
Carmichael, Matt.
Palgrave Macmillan, 2013.
Call No: HF5415.32.C287
8 The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E.
Routledge, 2014.
Call No: HF5826.5.K19 2014
9 Ethical consumption
Dubuisson-Quellier, Sophie.
Fernwood Publishing, 2013.
Call No: HC79.C6D821
10 Excommunication : three inquiries in media and mediation
Galloway, Alexander R.
The University of Chicago Press, 2014.
Call No: HM1166.E96
Read More

WKWSCI alumnus Edwin Koo shares his experience with creating a mobile app

Posted by on Mar 10, 2014 in Industry News & Updates, Journalism & Publishing | 0 comments

Paradise by Edwin Koo

Thanks to Facebook, I came to know that Edwin Koo, an alumnus from the Class of 2003, had in January 2014 launched a book titled Paradise.

And on top of that, more recently, he was featured in The Art Of Conversation – a brand-new Channel NewsAsia series hosted by Janice Koh (watch below).

 

 

With the good fortune of being Edwin’s junior by a year, I managed to contact and secure an email interview with him.

I remember Edwin was the valedictorian for his batch – and I believe he has many worthy stories to share about his unique life and career since graduation. But I shall let other magazines and platforms consider taking this up (*hint hint*), and focus on something else instead.

From watching the video above, I came to know that he had also created a mobile app.

Now, this is something really cool and interesting, as recently there has been a lot of emphasis on mobile app creation and how such apps could potentially transform the landscape of publishing.

So I thought I’d ask him to share his experience with creating a mobile app.

 

Q. Why did you choose to create this mobile app? 

Edwin: Halfway into editing for the book, I actually asked myself – how many people do I want to reach with Paradise? With a print run of 1,000, there would at most be 1,000 individuals or institutions in possession of the book. At $60 a set, it is not cheap, especially for students, so even if there is a desire to own a copy, they may not afford it.

The whole point about personal projects is this – the author wants as many people to see the work, and hopefully, the work connects to them in a certain way. But first the work must get into the hands of the viewer/reader/consumer. I figured that almost everyone has a smartphone these days. And everyone seems to be consuming content on-the-go. So I thought, why not sacrifice some part of the book budget and plonk it into an app? I had wanted a fabric wrap for the book, but in the end, I used a paper wrap so that this money can be used to create an app which has the potential to reach more people.

 

Q. How did you create the app? Did you use a vendor, if so, how did this come about?

Edwin: I used a vendor called Codigo. Basically I researched the web and found a few developers. We met with two vendors and eventually picked Codigo because they had shown creativity in various phone apps that they demonstrated to us. And what clinched the deal is that they actually value-added to the discussion whenever we met. As a first-time developer I didn’t want someone who would say “yes” to every idea I threw at them – I needed a collaborator who could say “maybe this could work better if we did it this way or that way”.

 

Q. Could you tell me about the process and the experiences you went through? Was it very challenging? How long did it take? Did it require you to have a lot of technical skill, e.g. programming knowledge, etc?

Edwin: I had a very limited budget and so the agreement was that I would provide all artwork and Codigo will do the coding and distribution. It was a very labour-intensive process. I had to create the contact sheets from scratch using Lightroom. I had to hand-draw the red china-pencil marks individually because I didn’t want a copy-and-paste look. I had to come up with the explanations behind my thought processes and that meant a lot of mental recall. And I had to copy-taste my own text to make sure they are concise enough and that there were no mistakes. Lastly, I also had to design the buttons, covers, and even the logo for the app. It was a struggle at times because I have zero design experience, but with a little bit of online research and a good dose of determination and discipline, we managed to get through it.

 

Q. What are the business considerations like in terms of creating an app? Is this app owned by you or the vendor? Do you get paid when users download and use the app?

Edwin: The app is free to download. I have thought about monetizing it but even if I did, it was to gauge market response to having to pay for the app, more than making any real revenue from it. I examined my objectives and decided it was against the grain of the project to actually charge for it.

Why? Firstly, it was meant to be an educational tool for aspiring photographers. It’s amazing what you can learn from looking at contact sheets, but it’s a pity that no one does them anymore in the digital age. So I hope this app revives a good practice which should be preserved for the sake of future generations.

Secondly, this app to meant to be a companion for the book. As much as the book form is beautiful, it has limitations. The app comes in to fulfil this function of going “behind the scenes”. At the same time, it doesn’t give you the content of the book – so hopefully some app users would be so inspired by the app that they take the further step to buy the physical book. Within the app, it is possible to purchase the book because there is a direct link to the online store.

So the whole idea is to create a symbiotic relationship between a physical book and an app. The book buyers can download the companion app and gain a more holistic experience, while the app buyers can have a sampler of the images available in the book and buy the book directly if they want to. It is very experimental at this stage. There are a lot more things I would have done given more budget, but I think we made the best out of very limited funds. Of course, I would have loved to do an Android version of the app, but that would required double the funding – I was told the coding is entirely different.

 

Q. On hindsight, would you have any advice or lessons learnt to share for people who are interested in creating/publishing mobile apps?

Edwin: I would say pick up some simple design skills, because that way you are not hampered when you want to translate ideas to design. I wished I had picked up some training in vector design software such as Adobe Illustrator, which can come in very useful. At the very least, as a photographer, I would say learn Photoshop for its design potential too, e.g. working with layers, PSDs, etc. It doesn’t save you from the hard work you need to put in, but at least you can see your vision translated faithfully into design without going through a third party!

 

Thanks to Edwin, we have a great example of how a mobile app can complement traditional publishing.

Along the way, you may have been inspired by Edwin’s career choices and achievements. For those of you interested to find out more about Edwin and his works:

Read More

The Cure to Social Media from Coca Cola

Posted by on Mar 6, 2014 in Industry News & Updates, Public & Promotional Communication | 0 comments


Did you know Coca Cola was actually formulated for medicinal purposes? It was supposed to be a cure for headaches and addictions and was first sold in pharmacies.

Coca Cola has made a change in marketing direction since then, and while it is still sold at pharmacies (the freezer section mind you), they have dropped the notion they can cure headaches (although my friend did say he drinks Coca Cola to ease his hangovers).

But now Coca Cola has decided to try and cure another modern aliment that is plaguing the modern generation. It is your excessive use of social media, yes I am talking to you, with all the constant tweeting, texting, ‘facebooking’ and ‘instagraming’ (I am not even sure if the last two words are actual verbs).

Coca Cola wants you to put those devices down and look up and be social, the old-fashioned way, by direct human-to-human interaction, like actually having a face-to-face conversation with the person or the people sitting at the table with you, or actually smiling and not sending a smiley.

It may be a promotional gimmick from Coca Cola but it does put across a great message and in a great way. The irony is that you will probably start tweeting this to your friends after you have seen it.

So do you need to get one of this yourself?

Read More

Singapore Safer Internet Day

Posted by on Mar 3, 2014 in Broadcast & Cinema Studies, Communication Policy & Research, Happenings, Industry News & Updates, Information Studies, Public & Promotional Communication | 0 comments

SID

“The Internet has been a boom and curse for teenagers.” J. K Rowlings said that and I believe it is true. You are communication students, you know the effect that it has had over the years, but just like every other tool, the Internet can help and harm with just a few clicks of a mouse or taps on a keyboard. While most tools come with a handbook, the Internet didn’t and we are still experimenting with its uses.

Here’s another saying for you, “sticks and stone may break my bones but words will never hurt me”‘. I am not so inclined to believe this. On the Internet you can say things without actually facing the person you are saying these things to, while this give the quieter individuals a voice, it gives the bullies a chance as well.

Do you stop to think about what you type on Facebook or Twitter every time? Did you think about its effect, the repercussions and the ripple effects it may cause? Was what you typed done out of goodness or grudge?

The Singapore Safer Internet Day is a campaign which is tying to get you to think about what you type, post, blog and more importantly, put out for the rest of the world to see. The campaign entitled ‘Let create a better Internet today’ is championed by the Media Literacy Council. You have probably seen the advertisements on television, YouTube and Facebook.

But there are many loopholes and blind spots with the Internet and educating people on how to use it. It crosses so many issues which include issues of communication, information literacy, social behavior, human and computer interaction, and many more. 

So don’t take for granted this tool you use everyday. Learn to understand it and its uses and you may learn a little bit more about yourself and your friends.

Read More

Exhibition@Communication and Information Library

Posted by on Feb 28, 2014 in Uncategorized | 0 comments

Capture

Japan has been brought to the Communication and Information Library (CMIL).

Come and take a look at the students’ work from the ISCM (International Strategic Communication Management) 2013, where the 4th year Advertising and Public Relation students jet off to explore beautiful Japan. On display are photographs and travel articles from their trip.

Accompanying the exhibition is a range of books covering topics such as cultural communication, travel writing and Japan. You may request to borrow any of these books as well.

We look forward to seeing you at the exhibition.

 

Read More

8th Asian Film Awards

Posted by on Feb 25, 2014 in Broadcast & Cinema Studies, Industry News & Updates | 0 comments

Asian Film Awards

 

You would have noticed by now the awards season has started. The Golden Globes, the Screen Actors’ Guild, the BAFTA, and of course, the Academy Awards, one following another.

However, these awards go to mainly English-speaking films, unless of course they are looking at the foreign film category.

So here is something different for you – how about looking at Asian Films? There is an award every year which celebrates excellence in Asian Filmmaking – the Asian Film Awards.

It has film nominations from Korea, China, India, Taiwan, and Singapore (yes we are talking about Ilo Ilo) and so on and the categories mirror those of the other awards shows. It’s a great place to see what the region has put out in the last year and get to know the Asian cinema industry a little better.

The awards do not get the same international hype and telecast as the Oscars but you can keep up with who won by going to their website or their Facebook page. You can also keep a lookout on the Star Chinese Movies cable channel as they do have a delay telecast of the awards.

Recently, the Hollywood Reporter wrote that the “heads of the Hong Kong, Tokyo and Busan international film festivals have teamed up to form the Asian Film Awards Academy, a new pan-regional organization that will take over as the official organizer of the Hong Kong-based Asian Film Awards (AFAs)” (11 February 2014).

This movement marks greater support of the awards and greater strengthening of the regional film industry.

It’s all good news for the region’s filmmakers.

Read More

Latest Print Titles – Communication Policy & Research

Posted by on Feb 25, 2014 in Communication Policy & Research, New Arrivals | 0 comments

1 Presenting data effectively : communicating your findings for maximum impact
Evergreen, Stephanie D. H.
SAGE Publications, Inc., 2014.
Call No: P93.5.E93
2 The consumption of inequality : weapons of mass distraction
Halnon, Karen Bettez.
Palgrave Macmillan, 2013.
Call No: HN90.S6H194
3 Current perspectives in media education : beyond the manifesto
Fraser, Pete.
Palgrave Macmillan, 2013.
Call No: LB1043.C976
4 The mobile story : narrative practices with locative technologies
Farman, Jason.
Routledge, 2014.
Call No: HM851.M687m
5 The great recession in fiction, film, and television : twenty-first-century bust culture
Boyle, Kirk.
Lexington Books, 2013.
Call No: P96.G642G786
6 Collaborative media : production, consumption, and design interventions
Löwgren, Jonas.
The MIT Press, 2013.
Call No: HM851.L979
7 Experiencing intercultural communication : an introduction
Martin, Judith N.
McGraw-Hill, 2014.
Call No: HM1211.M381e 2014
8 Critique, social media and the information society
Fuchs, Christian, 1976-
Routledge, 2014.
Call No: HM851.C934
9 Signifying the local : media productions rendered in local languages in mainland China in the new millennium
Liu, Jin, 1974 August-
Brill, 2013.
Call No: P96.L342L783
10 Comparative textual media : transforming the humanities in the postprint era
Hayles, Katherine, 1943-
University of Minnesota Press, 2013.
Call No: HM851.C737
Read More

Latest Print Titles – Journalism & Publishing

Posted by on Feb 25, 2014 in Journalism & Publishing, New Arrivals | 0 comments

1 The news gap : when the information preferences of the media and the public diverge
Boczkowski, Pablo J.
The MIT Press, 2013.
Call No: PN4784.O62B665n
2 The language of journalism : a multi-genre perspective
Higgins, Michael, 1967-
Bloomsbury Academic, 2013.
Call No: PN4771.H636
3 The Palgrave international handbook of women and journalism
Byerly, Carolyn M.
Palgrave Macmillan, 2013.
Call No: PN4784.W7P161
4 Storytelling and the sciences of mind
Herman, David, 1962-
The MIT Press, 2013.
Call No: P302.8.H551
5 Mediating the message in the 21st century : a media Sociology perspective
Shoemaker, Pamela J.
Routledge, 2014.
Call No: P91.S559m
6 Encyclopedia of media violence
Eastin, Matthew S.
SAGE Reference, 2013.
Call No: P96.V5E56
7 Believing : the neuroscience of fantasies, fears, and convictions
McGuire, Michael T., 1929-
Prometheus Books, 2013.
Call No: BF773.M148
8 Australian TV news : new forms, functions and futures
Harrington, Stephen
Intellect, 2013.
Call No: PN4784.T4H311
9 Media today : mass communication in a converging world
Turow, Joseph.
Routledge, 2013.
Call No: P90.T956mt
10 Contemporary editing
Friend, Cecilia, 1948-
Routledge, 2014.
Call No: PN4778.F911
Read More