Research & Grants

Research Interests:
Health & Societal Communication: Digitally Mediated Responses
Nutrition, Children’s Wellness, Cyber-wellness
Communicable & Infectious Diseases
Research Links:
Research Grants Awarded:
Total: S$6,902,887 (Approx. USD 5,113,500)
External Grants: S$5,957,610
Internal Grants: S$945,277
External Grants
2015 Research Grant S$502,800, Principal Investigator
Project Title: A Population-level Study of Vaccine Attitude, Acceptance and Uptake in Singapore
Ministry of Health (National Medical Research Council Communicable Disease NMRC-CDP), Singapore
2014 Research Grant USD24,000, Principal Investigator
Project Title: Leadership in Strategic & Health Communication Education
The Ogilvy Foundation, USA
2014 Research Grant S$630,000, Co-Principal Investigator
Project Title: Monitoring Seasonal/Pandemic Influenza Vaccine Effectiveness and Early Warning System for Outbreaks or Emerging Infectious Diseases amongst Healthcare Workers in a Hospital Setting via An Integrated Digital Syndromic and Diagnostic Surveillance System (FluMobile)
Ministry of Health (National Medical Research Council Communicable Disease NMRC-CDP), Singapore
2013 Research Grant S$402,720, Principal Investigator
Project Title: A Time Based Assessment of Children’s Advertising Guidelines on Child Food Consumption and Preferences in Singapore
Ministry of Health (National Medical Research Council Health Services Research NMRC-HSR), Singapore
2013 Research Grant S$98,000, Co- Principal Investigator
Project Title: Digital Media Literacy: Cyber Wellness of Singapore Youths and Adults
Media Development Authority (MDA), Singapore
2012 Research Grant S$14,500, Principal Investigator
Project Title: Moral Cleansing and Sensory Effects among Asian Consumers
in the Domain of Food Consumption
Asian Consumer Insights Institute (ACI), Singapore
2012 Research Grant S$473,120, Co- Principal Investigator
Project Title: Discovering the Cognitive and Neurological Basis of Cultural Competence
Ministry of Education (MOE) AcRF Tier 2, Singapore
2011 Research Grant S$1,670,000, Principal Investigator
Project Title: Socially-Mediated System for Malaria-Dengue Public Health Warning and Communication (Centre of Social Media Innovations for Communities-COSMIC)
Media Development Authority (MDA), Singapore
2011 Research Grant S$6,600, Principal Investigator
Project Title: Impact of Advertising on Children’s Food Consumption Behaviours
Health Promotion Board (HPB) (RCA4), Singapore
2011 Research Grant S$566,000, Co- Principal Investigator
Project Title: Baseline Study (Centre of Social Media Innovations for Communities-COSMIC)
Media Development Authority (MDA), Singapore
2011 Research Grant S$98,900, Principal Investigator
Project Title: Role of Scent in Influencing Cognitive and Affective Responses
Defence Science Organisation (DSO), Singapore
2011 Research Grant S$648,500, Principal Investigator
Project Title: Can Digital Technology Be in the Frontline Battle for Obesity: A Multi-platform Assessment of the Role of Digital Technology in the Communication of Health Information and Health Education of Young Singaporeans
Ministry of Health (National Medical Research Council Health Services Research NMRC-HSR), Singapore
2010 Research Grant S$602,110, Co- Principal Investigator
Project Title: A2GameF3 Design and Development of an Intergenerational Digitally Mediated Fitness Game for Elderly Users
A Star, Singapore
2010 Research Grant S$75,000, Principal Investigator
Project Title: Impact of Digital Gaming Technology on Physical Activity and Obesity Related Behaviours
Health Promotion Board (HPB) (RCA3), Singapore
2009 Research Grant S$32,280, Principal Investigator
Project Title: Nutrition and Food Choice Behaviours
Health Promotion Board (HPB) (RCA2), Singapore
2009 Research Grant S$26,400, Principal Investigator
Project Title: Impact of Media and Message Types on Obesity Related
Behaviours
Health Promotion Board (HPB) (RCA1), Singapore

ML3

Internal Grants
2014 Research Grant S$79,960, Co-Principal Investigator
Project Title: The role of socialization agents in adolescents’ responses to mobile marketing: A consumer socialization perspective
University Cluster Grant, Tier 1, Singapore
2014 Research Grant S$89,460, Co-Principal Investigator
Project Title: Evaluating Efficacy of a Cyberbullying Intervention Programme for Children Under Age 13 in Changing Their Online Attitudes Toward Cyberbullying
Ministry of Education (MOE) AcRF Tier 1, Singapore
2014 Research Grant S$5,000, Principal Investigator
Project Title: A Model of Value Development and Health Consumption amongst Young Asians
College Research Grant, Singapore
2013 Research Grant S$84,880, Principal Investigator
Project Title: Potential Acceptance of A Mobile Phone Based Influenza Communication System among Adolescents, Parents and Teachers: Role of Peers and Social Influence
Ministry of Education (MOE) AcRF Tier 1, Singapore
2013 Research Grant S$99,880, Co-Principal Investigator
Project Title: The Impact of Advertising and Social Media on Singapore Adolescents’ and Youths’ Materialism and Unhealthy Consumption Behaviours: A Multi Disciplinary Approach
Ministry of Education (MOE) AcRF Tier 1, Singapore
2013 Research Grant S$3,000, Principal Investigator
Project Title: Public Health Communication in Sri Lanka: Understanding General Beliefs, Attitudes, Intentions and Behaviour towards Civic Engagement in Infectious Disease Reporting
School Research Grant, Singapore
2013 Research Grant S$98,800, Co- Principal Investigator
Project Title: Cyberbullying and Parental Mediation Strategies
Ministry of Education (MOE) AcRF Tier 1, Singapore
2013 Research Grant S$50,000, Principal Investigator
Project Title: Digital Technology for Health Interventions: Extending
Scientific Knowledge to Adult and Regional Populations
Cluster Grant, Singapore
2013 Research Grant S$50,000, Co- Principal Investigator
Project Title: Virtual Social Interactions as Potential New Intervention Methods for Autism: Baseline Data and Pilot Programs as Building Blocks
Cluster Grant, Singapore
2013 Research Grant S$50,000, Co- Principal Investigator
Project Title: Understanding the Drivers of Corporate Image: Toward a Social Responsibility Model
2012 Research Grant S$2,980, Principal Investigator
Project Title: Breast Cancer Prevention as Social Behaviour: Integrating Intentional and Social Intervention to Motivate Breast Cancer Detection of Chinese Women
School Research Grant, Singapore
2012 Research Grant S$3,000, Principal Investigator
Project Title: Baseline Study to Gather Information about Pregnancy Related Knowledge and Risk Perceptions among Potential Mothers in Bangladesh
School Research Grant, Singapore
2012 Research Grant S$4,995, Co- Principal Investigator
Project Title: When Should Organizations Apologize? Examining the Timing of Apologies and How These Affect Organizational Reputation and Stakeholder Relationship
School Research Grant, Singapore
2012 Research Grant S$5,000, Principal Investigator
Project Title: Social Motivators in Anti-obesity
Nanyang Technological University (NTU), Singapore
2012 Research Grant S$4,994, Principal Investigator
Project Title: Sorry but Not Sorry Enough: Examining How Apologies Are Uttered in Times of Crisis
New Media, Singapore
2011 Research Grant S$5,000, Principal Investigator
Project Title: Effects of Regulatory Fit and Message Positioning of Healthy Food Consumption Advertisements on Behavioral Outcomes and Message Recall on Television: Implications for Message Design in Health Campaigns
Nanyang Technological University (NTU), Singapore
2011 Research Grant S$4,900, Co- Principal Investigator
Project Title: Desirable Facial Traits of Organizational Spokesperson: Portraying Credibility, Authority and Respectability in a Crisis
School Research Grant, Singapore
2010 Research Grant S$4,950, Co- Principal Investigator
Project Title: Preparedness versus Paranoia; Examining the Effects of Over-Communicating Health Crisis Preparedness Messages
School Research Grant, Singapore
2009 Research Grant S$15,000, Principal Investigator
Project Title: H1N1 Response in SE Asia: Implications for Health Communication
School Cluster, Singapore
2007 Research Grant S$83,333, Principal Investigator
Project Title: Social, Health and Regulatory Issues in Marketing Communications
Research Cluster, Singapore
2006 Research Grant S$81,695, Principal Investigator
Project Title: Information Communication Technology for Health and Society
RCC-M52060020, Nanyang Technological University (NTU), Singapore
2006 Research Grant S$3,820, Principal Investigator
Project Title: Optimizing Optical Health Communications: Social Marketing Approach
RCC11-M52069045, Nanyang Technological University (NTU), Singapore
2004 Research Grant S$39,888, Principal Investigator
Project Title: Privacy and Consumer: Marketing Issues and Concerns
R316-000-055, National University of Singapore (NUS), Singapore
1999 Research Grant S$33,834, Principal Investigator
Project Title: Public Policy, Ethics and Marketing Issues in International
Business
R313-000-021, National University of Singapore (NUS), Singapore
1998 Research Grant S$5,500, Principal Investigator
Project Title: Advertising Laws & Standards of Practice: Comparative
Analyses from a Global Perspective
RP972042 National University of Singapore (NUS), Singapore
1998 Research Grant S$35,408, Principal Investigator
Project Title: The Significance & Symbolism of New Age Concepts in Consumer Marketing: Implications for Global Branding, Promotions and Pricing Strategies
R316-000-011, National University of Singapore (NUS), Singapore