Recently, Hitachi and A-star developed a Mobile Application Platform called “Plog-in” to
collect and record activities done by users on the mobile phone. Mobie-ODAI Idea
generation required contestants to come up with ideas that utilized this platform
effectively. The contest started in October 2009 with initial submission of a 1-page
write-up detailing our ideas.

Subsequently, the short-listed teams were expected to make a presentation and a
business plan based on the idea that we had already submitted. 3 teams amongst the
shortlisted teams were then chosen to present at the finals of the competition held in
Fusionpolis. I was the only team with a single person in the Idea generation category.

I participated in this competition because it required an understanding of the technology
underlying the Plog-in platform and then develop ideas which could effectively utilize
the platform and at the same time made business sense to be developed. The
competition helped me in going through the nuances of developing a business plan
based on an application platform developed by a 3rd party. Since the competition
required me to setup a booth, I also made a short video explaining my idea.

I am proud to announce, I came in 2nd!

Check out my video here:

Check out the results website here:
http://www.plog-in.com/mobie-odai.php

Author: Girish Muzumdar