DSC_2801I am a tenured Associate Professor and Assistant Chair (Faculty) in the Wee Kim Wee School of Communication and Information (WKWSCI) at Nanyang Technological University (NTU), Singapore. I received a Ph.D. in mass communications (minor: educational psychology) and a M.A. in journalism and mass communication from the University of Wisconsin at Madison in 2008 and 2005, respectively. I also received a B.A. in communication studies (first class honors) from NTU in 2002. In 2004, I was awarded a four-year overseas scholarship by NTU to pursue my graduate studies at UW-Madison. I was a senior tutor in the WKWSCI at NTU from 2003 to 2008 (on study leave from 2004-2008).

My primary research area focuses on public opinion and media effects, which advances and applies prominent mass communication and public opinion theories in the interrelated contexts of science, health, and environmental sustainability. Some of the science- and health-related issues that I have examined include public opinion of nanotechnology, nuclear energy, stem cell research, and climate change. Among my numerous involvements, I am the principal investigator of the large-scale, interdisciplinary project, “PONdER: Public Opinion of Nuclear EneRgy,” funded by the National Research Foundation in Singapore. In addition, I am also the principal investigator of the project “Environmental Sustainability among Multiple Stakeholders; Communication as the Basis of Social Capital, Collective Action and Policy Support,” funded by NTU.

My secondary area of research focuses on extending public opinion theories to examine the impacts of new media and social-psychological factors on attitudinal and behavioral outcomes. The projects that I currently lead in this research area include “Digital Media Literacy: Cyber Wellness of Singapore Youths and Adults” (funded by the Media Development Authority) and “Cyberbullying and Parental Mediation Strategies: A Comparative Assessment of Children and Teenagers” (funded by the Ministry of Education), in addition to others.

Publications & Teaching

I have published papers in top-tier communication journals such as Communication Research, Journal of Health Communication, New Media & Society, Public Opinion Quarterly, Public Understanding of Science, and Science Communication, as well as journals in other disciplines such as Journal of Occupational Rehabilitation and Nature Nanotechnology. My papers have won numerous top faculty paper awards at international conferences such as the ICA and AEJMC conferences.

I have been an advisor for a number of honors, masters, and PhD theses. As I believe that learning is best achieved through direct involvement in academic writing and research collaboration, many of my graduate students have co-authored publications with me. Besides this, I have offered a number of graduate and undergraduate courses including “Quantitative Research Methods in Communication and Information,” “Audience Research Methods,” and “Public Opinion.”


Aside from academic work,  I am currently an Associate Editor for the Asian Journal of Communication, an Associate Editor for the Oxford Encyclopedia of Climate Change Communication, and an Associate Editor for Environmental Communication. I serve as the editorial board members of Mass Communication and Society, the Journal of Media Psychologyand Frontiers in Communication (Health Communication). I served as Head (elected) of the Communicating Science, Health, Environment, and Risk (ComSHER) Division for the 2014-15 AEJMC conference. I have also served as an elected officer of the ComSHER Division as Teaching Chair in 2011, as Professional Freedom & Responsibility Chair in 2012, and as Vice Head in 2013. In addition, I am an active member (invited) of the Program Advisory Committee for English Programs (PACE) at the Ministry of Communications and Information (2011-present), as well as a council member (invited) of the National Crime Prevention Council (2016-present). I have consulted for organizations and institutions such as the Singapore Institute of Management and the Ministry of Home Affairs.

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