Authors
Wong Wen Bin, Sheena Wong Xin Jie, Mohamed Haikel S/O Abdul Aziz, Tai Wei Jie
Supervisor
Ms Kairiah Mohd Tamin
Year
2016
Abstract
Homemade Singapore is a social culinary campaign encouraging youths to appreciate and learn how to prepare their family dishes. Research have shown that adults in their 30s to 40s regret not learning the recipes of their family dishes. Therefore, the target audience of this campaign are youths aged 18 to 25 years old, classified as emerging adults, who are in their final formative years and are at the right age to learn these recipes before it is too late. Through this process the campaign also hopes to preserve the historical value of these dishes, so that they may be passed from one generation to another.
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http://hdl.handle.net/10356/66880