Authors
Sivanangai Thirumeni Muthu Karuppan, Zarifah Binti Mohmad Azhar, Lam Siew Ying, Sri Divya Bharati D/O Mohan
Supervisor
Asst Prof Kim Hye Kyung
Year
2016
Abstract
The Love Every Body campaign aimed to minimise the potential negative effects of media on children’s perception of body image through education. Children today are exposed to negative body images at an early age through media. They also play and interact with media merchandise such as action figures and dolls that promote and normalize thinness. This campaign set out to educate both parents and children on the negative effects of the media, and to teach children how to appreciate different forms of beauty.
The primary target audience for this campaign was children aged 7 to 12 years old, as they were the most impressionable. By using theatrical and narrative approaches, Love Every Body developed strategies such as drama-based workshops, a drama performance and an electronic storybook to help children learn about the issue effectively.
The secondary target audience was parents of children aged 7 to 12 as these parents were the greatest influencers of children at developmental stage. A parent’s talk was held and informational brochures were given out to inform parents of several methods they could utilise to educate their child.
Findings indicated that children viewed their bodies positively after the campaign. Parents were also aware and informed of how media could affect their children’s perceptions of body image. Overall, the strategies used in the campaign proved to be effective and useful in achieving the campaign’s objectives.
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http://hdl.handle.net/10356/66685