Authors
Anne-Marie Lim Sian Ping, Tan Jo Yee, Lai Zhi Han Scott, Kimberly Rachel Teh Yu Ling
Supervisor
Asst Prof Liew Kai Khiun
Year
2016
Abstract
Paint the Town Red (PTTR) is the first youth-initiated integrated communication campaign in Singapore that aims to raise awareness and reduce stigma about HIV among youths. The campaign was primarily targeted at youths aged 18 – 28. PPTR wants to stray away from conventionally conservative pedagogy in public schools, and seeks to educate and correct outdated and false beliefs about HIV, and at the same time, reduce the stigma and cultivate support for people living with HIV. By making use of a mixed communications model, as well as interactive platforms, PTTR strives to challenge the negative perceptions of HIV among youths in Singapore.
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http://hdl.handle.net/10356/66875