Authors
Chua Ying Ying, Leung Yan Wah, Lim Sze Li, Tracy & Meryl Ang Xin Jie
Supervisors
Pamela Tor Das
Year
Abstract
“Baby Steps” is a campaign aimed at raising awareness of the Babes Pregnancy Crisis Support Limited (Babes), an organization which provides support to pregnant teenagers. Research has shown many pregnant teenagers do not feel comfortable confiding with their parents. Instead, many of these pregnant teenagers turn to their peers for support, but their friends too have a lack of knowledge on what to do. After discovering this knowledge gap, the team went on to devise a campaign with the aim of increasing the awareness of youths, ages 18 – 25, on where they can seek support.
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http://hdl.handle.net/10356/63197