Authors
Matthew Hui Chi Kin & Yeo Han Zhong
Supervisors
Benjamin Detenber
Year
Abstract
This study seeks to investigate the effects of in-app game purchases, device screen size, and particular personality traits on the flow experience during mobile game play. It also aims to assess the impact of flow on the potential success of a game in terms of enhancing attitudinal loyalty among players. Results from our experiments show that in-game purchases and a larger screen size have no significant effects on flow. However, particular personality traits did have a significant influence on flow. In-game purchases were found to evoke a greater experience of flow for participants reflecting a higher need to compete and a higher need for activity. Notably, flow was found to have a positive relationship with the degree of attitudinal loyalty toward the game. Details of the variables and implications of the results are discussed further in the report.
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http://hdl.handle.net/10356/63359