Project guiding hands

Authors
Anthea Soh Wei-Xuen, Chong Si Min, Lim Yan Ting Brenda & Siow Wei Liang

Supervisors
Wong Pei Wen

Year

Abstract

Despite government efforts to build a culture of giving amongst Singaporean youth, only 1 in 5 volunteered in 2014. Singaporean youth lack motivation to volunteer, and were predominantly found to volunteer because of compulsory community involvement programs in school. Project Guiding Hands was launched to increase the motivation for volunteering and promote positive volunteering attitudes targeted at youth aged 15 to 25. This was done by bringing the focus to the volunteers and their experiences. This campaign seeks to make the volunteering experience enjoyable, through a series of fun and rewarding activities.

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http://hdl.handle.net/10356/63481