THE PILLOW POLICE CAMPAIGN

Authors
Agustin Joan Marie Lavalle, Cai Yiming, Jeremiah Wong Sze Wei & Muhammad Dinie Bin Sudiyono

Supervisors
Pamela Tor Das

Year

Abstract

The Pillow Police is a public information campaign focusing on child sleep deprivation. The campaign aims to educate the parents of primary school children aged between 6 to 9 years, encouraging them to improve their child’s sleep hygiene. After the team conducted their research, the campaign’s key message of ‘Let’s Free Our Zees: The Pillow Police Toolkit’ was designed. The toolkit included information to educate parents on sleep deprivation, as well as tip on how to help their child sleep better. The campaign outreach activities were developed to bring the key messages of the campaign through community engagement.

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http://hdl.handle.net/10356/63379