Give blood a chance: a blood donation campaign for first-time donors

Authors
J Jeyaseelan, Muhammad Amin Bin Ruslan & Yeo Jialin Jolene

Supervisor
Ms Melina Chua

Year
2014

Abstract

One of the key challenges faced by the Singapore Red Cross is the public perception that there is a sufficient level of blood for the country. As a result, the public feels that there is no pressing need for blood donors to step up. While there is substantial research on the different motivations that could push potential donors to donate blood, very few are in the context of Singapore or from the perspective of youth. Give Blood A Chance is the first-ever student-led campaign that aims to get youth to donate blood for the first time. One of the highlights of this campaign was the use of music to alleviate fear in donors.

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http://hdl.handle.net/10356/60026