Exercise or else: how goal framing and language tone affect exergame messaging via psychological reactance

Authors
Aneesha Subramaniam, Chong Kai Jie, Santhiya d/o Kulasakeran & Zhao Boshu

Supervisors
Assoc Prof May Oo Lwin & Asst Prof Kim Hyo Jung

Year
2013

Abstract

This study aims to determine if goal framing and language tone in instructional
material can affect message persuasiveness through psychological reactance. An
intervention programme design was employed on international students between
the ages of 10 and 19 in Singapore. Results showed that loss framing and dogmatic
language are two of the message features that can trigger perceived threats to
freedom and state reactance, which could cause a boomerang affect in attitude and
behaviours.

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http://hdl.handle.net/10356/52579