Authors
Low Hee Ann, Ng Kok Jung Wilson, Quek Hui Ying & Tan Wei Yuan
Supervisor
Asst Prof Shin Wonsun
Year
2013
Abstract
This campaign aims to get parents to prepare a healthy breakfast for their children
by raising their awareness of the importance of a healthy breakfast, educating
parents on what constitutes a healthy breakfast, and ensuring that the parents are
committed to preparing a healthy breakfast for their children. Parents with children
aged 4 to 12 were the campaign’s primary target audience group; children aged 4 to
12 were the secondary target audience.
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http://hdl.handle.net/10356/52481