According to the cell theory developed by Matthias Jakob Schleiden and Theodor Schwann in 1893, all organisms such as humans, animals and plants are composed of one or more cells. As such, cells are fundamental to any living organisms yet invisible to our naked eyes. We remain oblivion to the existence of the invisible structures. As the viewers stand in front of the banner, they are being submerged in the magnified and vibrant world of cells. To enhance the experience as being part of cells, looking up from the bottom of the banner creates an illusion as if the cells are falling into the viewers creating a lasting and impactful impression.