Area(s) of Focus
Art Direction, Advertising, Branding, Creative Direction, Editorial Design, Graphic Design, Packaging, Pattern Design, Print Design, Typography
Final Year Project(s)
Living in a world of social connectivity has caused us to lose our ability to connect with ourselves. A “friendless” individual will often be seen as a lonely, isolated being. The concept of solitude has been embraced, yet the practice and reality of being alone has been frowned upon.
This project explores Singaporean millennials’ perception of solitude and proposes a step by step guide on how to appreciate solitude as a way of life towards improving physical, mental and emotional health. By emphasising the need to focus on oneself through solitude, it can be a powerful method for achieving deep introspection, self-love and exponential personal growth.
This project aims to eradicate the fear of judgement of being seen alone and introduce the concept of the Spotlight Effect. Through a combination of interactive activities and experiential installation, ways of encountering solitude will be explored and will encourage the audience to be part of the solitude discovery experience.