Ong Ting Hui, Amy

Class of 2019

Final Year Project(s)


The Mayfly Project at NTU ADM Portfolio

As designers, we conceptualise ideas, and design various items, memorabilia and collateral to fit projects that are often specific and time-sensitive. This inevitably creates a pool of ephemera that with their limited shelf life, turn into waste after their projects are over.

Hence, the Mayfly Project aims to highlight this issue and encourage designers to consider the lifespan of their design work – and what they can do to extend it.

The Mayfly Project - an investigative initiative on ephemera at NTU ADM Portfolio

As designers, we conceptualise ideas, and design various items, memorabilia and collateral to fit projects that are often specific and time-sensitive. This inevitably creates a pool of ephemera that with their limited shelf life, turn into waste after their projects are over.
Hence, the Mayfly Project aims to highlight this issue and encourage designers to consider the lifespan of their design work – and what they can do to extend it.

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