蝴蝶 Rama Rama
The Peranakan culture is a colourful, vibrant and unique to only the Southeast Asian region. Rama Rama is a gold necklace piece, inspired from the Peranakan culture.
The term Rama Rama and the Chinese characters Hu Die, refer to the butterfly in the Malay and Mandarin language accordingly. The butterfly represents the idea of change and metamorphosis; which truly speaks about the essence of the Peranakan culture– when both the Chinese and Malay culture intertwine to form this new rich and vibrant Peranakan culture we have today.
This statement piece is for the new generation to embrace this timeless culture of old. Where old is now the new; don’t you think?
Painstakingly hand-painted, Rama Rama’s packaging is adorned with these printed motifs inspired by the Peranakan culture.
The term ‘butterfly’ is expressed in both Mandarin and Malay to reflect the fusion of the 2 cultures together and this is put across strongly through the frontal font located in the centre of the cover; bring across the idea clearly to the viewer.
Underneath the cover, lies the story behind the birth of Rama Rama. From the designer to you, it is almost akin to leaving a note behind which adds a personal touch to the package.
Finally, in the centre of the package lies a soft cushion lined with lush velvet. This holds the Rama Rama necklace piece, presenting it to the viewer with subtle extravagance.
DV3004 – Cultural Context in Asia Design
Hedren Sum Wai Yuan
12 November 2014
29 April 2017
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