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Designing for Day to Day

Abstract or Summary of Project

This project evaluates existing shopping models and prevalent idiosyncrasies observed in different grocery retailers across Singapore. With the aim to explore the sociocultural aspect of aging and the social value of shopping as the paradigm of shopping shifts, to meaningfully engage Singapore’s growing demographic of older adults and minimize micro-disruptions as they live actively out of their golden years. While digital disruption in retail have certainty brought about new experiences in shopping, the value of visiting stores for groceries physically have yet to be diminished in today’s consumer society. Shopping still holds its own value as a routine form of mobility that everyone engages in. For the older adults, this mundane routine was undoubtedly bringing home food from the store despite their increasing years and ailments. But, a bigger framework, which encompasses a healthy exercise, taking a breather as a source of distraction, a bite to eat and an opportunity for social stimulation upon encountering familiar faces along the journey. It gives them a sense of purpose and autonomy.

Link(s) to FYP Report in DR-NTU (Restricted to NTU Access)

Posted on

May 8, 2019