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Abstract or Summary of Project

This project seeks to investigate how values are created after examining of independent retail brands and its commodities in Singapore. It also investigates about the sustainability of independent brands in a local context. Based on the findings and case studies found throughout my research, a design approach would consider the following: to create a product as a case study to understand the nature and sustainability of independent retail brands. It will also consider the creation of a design identity for a potential brand.

Link(s) to FYP Report in DR-NTU (Restricted to NTU Access)

Posted on

April 30, 2015