Saudade by .gif—A Virtual & Physical Branding Exploration

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Saudade by .gif—A Virtual & Physical Branding Exploration

Abstract or Summary of Project

Saudade by .gif—A Virtual & Physical Branding Exploration is a project by Nicole Tan that explores some of the recent design solutions that integrate virtual and physical music design, drawing inspiration from the artistry of vinyl records. With this purpose in mind, this project will be executed with the use of “Saudade”, an album by Singaporean electronic duo .gif. The project aims to integrate both digital and physical music design aesthetic into a synergistic design solution.

All the songs were written by the singer of the band, Weish. Thus these songs and the concept of Saudade have been translated into a form of a girl’s diary, forming the Conceptualisation and Design. Her diary includes her writings, her photos and her drawings.

Link(s) to FYP Report in DR-NTU (Restricted to NTU Access)
https://repository.ntu.edu.sg/handle/10356/65049
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