The Last Dollar
The Last Dollar is a campaign in reaction to our increasingly materialistic society. Singapore was the most emotionless country as well as the least happy in in the world as of 2012. Several studies have pointed materialism as one of the main causes for unhappiness thus leading to the creation of The Last Dollar. The Last Dollar investigates and highlights our materialistic society by analysing and breaking down societal causes that spur materialist behaviour amongst Singaporeans. It is a collection of narratives and info graphics created to reflect our materialistic society.
Final Year Project (FYP)
Social Commentary (graphic design)
Campaign, Graphic design, Print
1 May 2015
29 September 2017
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