Makeup has long been perceived to be predominately worn by women. A strong stigma still lingers amongst our society towards men who choose to put on makeup. However, makeup can also be used to enhance one’s features, conceal imperfections and boost one’s confidence. Therefore, recent studies have shown that younger men these days are assimilating to this trend and buying into makeup. However, is Singapore ready for this shift in gender perceptions? This FYP project hopes to broaden mindsets and reduce the taboo surrounding males and makeup by conducting a social experiment on men who are averse to wearing makeup. It hopes to initiate a conversation about the perception of male makeup and to rethink and redefine makeup for men and open new perspectives.
Final Year Project (FYP)
Challenging Perceptions, Rebranding, Visual Design
Photograph, Print, Video
Videography, Photography, Book Design
1 Book + 1 Photo series + 6 Videos
15 March 2017
22 September 2017
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