Soul Keeps

Over the past decade, a rise of small businesses has emerged to promote Singapore’s culture with lifestyle goods, souvenirs, and gifts with good design, breaking the stereotype of selling souvenirs at tourist attractions. However, the represented content on these products, often in the forms of illustrations, graphics, and photographs on most mass-produced items are taken out from their actual environment. Eventually, these beautifully designed products are at risk of losing context and might lead to travelers not being able to relate it as a representation of Singapore. Besides, locals might not purchase these souvenirs as they know where to obtain more authentic, affordable, and functional options to these curated souvenirs. Apart from the icons of Singapore, more essence of local life can be introduced into souvenir design.

Therefore, Souls Keeps, an artisan lifestyle brand will redefine the meaning of Singapore souvenirs and creates Singapore-inspired textile goods by interpreting aspects of the intangible way of life into handmade products. Each crafted item aims to express gratitude towards unspoken love, unappreciated hard work, and little pleasures in our personal lives. By interpreting aspects of the intangible way of life into handmade textile products, the brand will increase the emotional product experience for locals and explore opportunities for travelers to own a piece of Singaporean life.

i can’t even

In recent years, the world has been getting increasingly more aware of mental health issues. Besides therapy and consultations, there are more products created to support people with mental health issues, such as mindfulness journals, exercise guides, and even music playlists. However, the products are usually generalized. A self-care kit made specifically for me, i can’t even aims to retell the story of how my personal experience with mental health.

This project is intended to encourage the audience to learn about mental health and realize that people with mental health issues may have different mindsets and reactions to their situations. Through that, the audience is also encouraged to reflect on their own mental health and the way they cope with difficult days.

i can’t even

In recent years, the world has been getting increasingly more aware of mental health issues. Besides therapy and consultations, there are more products created to support people with mental health issues, such as mindfulness journals, exercise guides, and even music playlists. However, the products are usually generalized. A self-care kit made specifically for me, i can’t even aims to retell the story of how my personal experience with mental health.

This project is intended to encourage the audience to learn about mental health and realize that people with mental health issues may have different mindsets and reactions to their situations. Through that, the audience is also encouraged to reflect on their own mental health and the way they cope with difficult days.