Inform. Inspire. Change

Right-cycling: Remove, Rinse, Recycle

About Right-cycling: Remove, Rinse, Recycle Right-cycling: Remove, Rinse, Recycle was an awareness campaign about contamination in recycling in Singapore. There are no recycling campaigns in Singapore highlighting this issue even though the local contamination rate was reported to be between… Continue Reading →

Call The Shots

About Call The Shots Call The Shots was a health communication campaign that encouraged young women to take charge of cervical cancer prevention by vaccinating against Human Papillomavirus (HPV). According to the National Registry of Diseases Office, cervical cancer is the… Continue Reading →

Breaking Mirrors – You’re More Than What You See

About Breaking Mirrors – You’re More Than What You See Most people in Singapore enjoy their food but for people afflicted with an eating disorder, eating has become the bane of their lives. Breaking Mirrors – You’re More Than What… Continue Reading →

The Standby Collective

About The Standby Collective The Standby Collective was a communication campaign aimed at encouraging bystander intervention against sexual harassment in Singapore. The campaign targeted young adults aged 18-35 years old. The campaign consisted of an interactive web series and workshops…. Continue Reading →

Food Unfiltered

About Food Unfiltered Food Unfiltered aimed to reduce the amount of food waste produced by cosmetic filtering and the discarding of perfectly edible food that appears ‘ugly’ or less than perfect according to personal or perceived market standards. The team… Continue Reading →

Guardians of the Night

About Guardians of the Night Obstructive Sleep Apnoea (OSA) is a sleep disorder common in Singapore, with an estimated 1 in 3 adults having moderate to severe OSA. Untreated OSA is associated with negative long-term health effects and an “impaired health-related… Continue Reading →

RED AF – Revealing the Colours of Asian Flush

About RED AF RED AF was a health communications campaign that aimed to foster a healthier and safer drinking culture in Singapore by raising awareness of high-risk drinking among people with Asian Flush. It also seeked to reform social norms… Continue Reading →

Start Cleaning, Stop Infecting

About Start Cleaning, Stop Infecting According to Centers for Disease Control and Prevention (CDC), proper hand hygiene is one of the simplest yet most effective ways to reduce the transmission of infections. In 2009, the World Health Organisation (WHO) introduced… Continue Reading →

Up & Away

About Up & Away Up & Away was an environmental campaign aimed at encouraging families to reduce waste through upcycling. Upcycling is defined as the conversion of waste into a product of higher value and quality in its next cycle. The… Continue Reading →

Love For A Dollar (LoveFAD)

About Love For A Dollar (LoveFAD) LoveFAD is an annual youth-led volunteerism project that provides gift-wrapping services at shopping malls island-wide during the Christmas season. In exchange for this service, shoppers are encouraged to donate at least $1. These funds… Continue Reading →

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