Inspire. Inform. Innovate.

Don’t Hold Back is a digital communications campaign to encourage young adults aged 21 to 29 to initiate conversations on deceased organ donation with their families. The Human Organ Transplant Act allows all Singaporeans and Permanent Residents to donate their… Continue Reading →

Common forms of work-related musculoskeletal disorders (WMSDs) such as neck, shoulder and backaches have become prevalent health issues during COVID-19, as more people adopt poor postural habits while working from home. We Got Your Back is Singapore’s first-ever digital health… Continue Reading →

Did you know that Singapore is the myopia capital of the world? By 2030, 80% of Singaporean adults would be myopic. As the country witnesses the fifth generation of high myopes, the incidences of myopic complications such as glaucoma, blindness,… Continue Reading →

Osteoporosis, a disease that results in low bone mass and deterioration of bone tissue, is a prevalent issue among the aged. The disease increases the likelihood of fractures from falls, which can be fatal. In particular, women above the age… Continue Reading →

While awareness of the importance of mental health has increased over the years, protecting mental health requires a collective effort, amplifying the need for increased social support during these difficult times. How Are You, Really? is a youth-centric health communication… Continue Reading →

Oh My Gout! is a pioneering health communications campaign designed to increase awareness of gout in men aged 40-60 in Singapore. Gout is the most common form of inflammatory arthritis in men over 40. It is an issue that is… Continue Reading →

Thalessaemia is the most common genetic blood disorder in Singapore and according to the National Thalassaemia Registry, about 1 in 20 Singaporeans are carriers of Thalassaemia trait. However, because being a carrier does not result in any symptoms or discernible… Continue Reading →