Inspired by Joshua Ip’s poem – Chope, to my matilda aims to explore the process of love commodification through an advertising campaign. An insurance brief, name cards and print advertisement was designed to sell love insurance to the audience as part of a fictitious company called 不淹(bù yān) (mandarin words for do not drown). In order to persuade the audience to buy this insurance, a poem was written and embedded into a video. The visuals aim to elicit fear and recognition of the vulnerability humans face when in a relationship.