Course background
Many local small and medium enterprises (SMEs) believe that innovation has a positive effect on productivity, but they primarily equate innovation with increased output efficiency and technological innovation. SMEs tend to overlook the crucial role of “soft perspective of innovations” such as marketing innovation, operational innovation, business model and management innovation, and fostering an innovative organisational culture, to enhance productivity.
Nanyang Technopreneurship Center (NTC) believes that innovation needs to be done in a systematic way, and the right innovation strategy is critical to growth. With its strengths in areas such as management innovation, technological innovation and innovative thinking, NTC is able to provide holistic and systematic training to help enterprises develop their capabilities and improve productivity by integrating innovation into their business operations.
Rethinking productivity : from a soft perspective
Featured core components
- Design thinking application and ways to optimise business process
- Engineering psychology and product design
- Rethinking your Business Model – Innovate and implement
- Service innovation and consumers experience
- Profit your business through branding
- Internationalization capability development
Elective components
- New strategies for doing Business in China
- Innovative finance management
Value – add components
- Business consultation clinic
- Networking and exchange of ideas
- Corporate visits to exemplary companies