PROCTER & GAMBLE – While corporate giving today is largely centred on fund-raising, cheque writing and ad hoc volunteer days, P&G has moved beyond those to look at more strategic and sustained giving by tapping the group’s business expertise for good.
The P&G Pro Bono School was started in June 2016 to try and bring frameworks and expertise, that employees utilise on a daily basis, to non-governmental organisations (NGOs).
In Dec 2016 as part of Giving Week, P&G hosted a half-day session for 30 participants from 11 NGOs across Singapore, to share their knowledge in driving brand awareness, building brand loyalty and fund-raising.
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Source: The Business Times, 6 March 2017