THE BODY SHOP – The Body Shop is on a quest to help a monkey – an endangered red-shanked douc named Reggie – find love.
No, the 41-year-old L’Oreal-owned firm has not become an animal-dating service agency. The search for Reggie’s soulmate is part of a campaign to build a Bio-Bridge, which is like a green corridor for plants and animals.
The Body Shop’s APAC commitment and corporate communications manager Camilla Adindamaulani says: “We are doing more than replanting trees; we are connecting isolated forests and damaged landscapes that are affected by numerous causes such as deforestation so that animals, indigenous species and local communities can thrive.”
She adds that the firm launched its first such project in Vietnam in June 2016 and subsequently expanded it to Malaysia and Indonesia. However, with jargon such as biodiversity hotspots and deforestation, the Bio-Bridge is an esoteric subject that may seem unpalatable to some. Hence, one of the challenges embarking on this project was to get the staff on board.
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