Sairee Chahal is the founder and CEO of SHEROES, a digital platform that works towards creating and enhancing flexible work options for women from all walks of life. She is a lifelong entrepreneur who started her professional career while in college and is recognised globally for her achievements. Frustrated by the gender disparity in India, she created SHEROES in 2013.
“We have designed a support ecosystem that women can leverage to grow in their careers, relationships and other aspects of their lives,” she said. So far, the digital platform has directly helped one million women with their career paths and work-life balance, and it aims to reach 100 million more in the next five years.
The SHEROES app is gaining popularity and offers unique features such as a dedicated helpline for one-to-one counselling, operated by a team of counsellors and coaches who speak to women and offer them support, advice and resources.
“Our product SHE is a comprehensive prevention-based approach offered to businesses, comprising continuous trainings, compliance measures and a corporate helpline, covering all aspects of work,” shared the founder.
“Women’s products and services have fallen into a ‘pink’ bucket. Persuading stakeholders to expand their thinking around this space in a way that it deeply benefits women was a challenge. But today, the tables have turned, with more businesses, thought leaders, and women themselves embracing this shift.”
As for other women considering starting their own projects, she offered this advice: “Start a business because that’s what who you are and because you want to make a difference. Don’t start a business to make money, because money could come much later than with a job. Start it for the right reason – to solve a problem, build a product, build a solution. And do something that you are passionate about.”
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Source: Egypt Independent, 8 March 2018