At least five home-grown bakeries have had baked goods sent to medical workers since January, either on their own initiative or from individuals wanting to show their support for front-line workers.
Whisked, a local bakery helmed by entrepreneur Geraldine Tan, recently gave out 1,000 desserts to medical staff island-wide.
“Front-line medical staff should be treated better when they are the ones who sacrifice their time with loved ones and work tirelessly to protect and take care of patients without knowing when the coronavirus pandemic will end,” says Ms Tan. She hopes the cupcakes and doughnuts will serve as an encouragement for their hard work.
Some bakeries have also seen an increase in sales of COVID-19-related baked goods and requests.
Zee & Elle, a boutique cake shop, has seen an increase of about 10% in sales of cakes with special messages such as “Thought of you today” and “Stay safe, stay healthy”.
“This stay safe, stay healthy message is entirely new, something we have never seen before,” says Ms Chong Jia Yan, the shop’s marketing and operations executive. These requests come mainly from individuals and are part of Zee & Elle’s Say It With Cakes collection, which allows customers to personalise their cakes with customised messages.
Read more here.
Source: The Straits Times, 4 April 2020