Conclusion

Nowadays, while those web 1.0 based travel related websites which solely provide information about destinations, hotels and air tickets with sale prices and other travel services have lost the attention of the public, travellers become increasingly unsatisfied with the traditional fixed group tours and instead prefer personalised travel plan. Moreover, as the internet entering in an era of web 2.0, virtual communities and their highly interactive features have attracted more and more people to share their experience contribute valuable contents. This situation makes it possible and greatly feasible to make full use of social computing in the tourism industry. Though here we only proposed an immature idea of implementing a virtual community using social computing technologies, it addressed an important trend of research and production. Suggestions and advices are warmly welcomed.