Currently, the Sepilok Orang-utan Rehabilitation Centre is a place where information is provided about conservation issues of the orang-utans. Researches have shown that information alone will not motivate a person to adopt a new behavior (Schultz, 2002). According to Hayward and Rothenberg, 2004, research has shown that in the Bronx Zoo, personal interactions between gorillas and visitors were positive and led to increased in conservation concern. Likewise for orang-utans, since the Sepilok Orang-utan Rehabilitation Centre is open to the public, the centre can add an element of interaction with orang-utans, such as allowing the visitors to feed them or they could have something similar to what the SZG used to have (“Breakfast with Ah Meng” programme). Having close encounters with the orang-utans can enable people to be more aware of its conservation issues and this interaction could also elicit an emotional experience which could promote a positive response towards orang-utan conservation.

The interactive experiences can also have indirect effects on attitudes and values towards conservation. According to Kellert’s research (1996), people who engage in activities with animals were high on humanistic values. Henceforth, interactions with the orang-utans can be a based used to steer their values towards one that is humanistic and ecologistic in nature, resulting in a change of attitude towards conservation.

Additionally to promoting positive attitudes and values, environmental virtues should not be excluded. Hopefully through interactions with the animals, the virtues of non-violence which is the oppression of harm to people and animals, respect which is the recognition of equal status among living things and humility which is the avoidance of arrogance and the devaluing of human interest can be encouraged.

By having interactive experiences with the orang-utans, it can result in positive attitudes, values and virtues which hopefully can lead to increased participation in conservation.